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A Guts, Glory and Nascar effort will seek to connect with race fans via an on-the-ground campaign in targeted local markets that will host Nascar races.
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The public may have heard about the Hall of Fame in August during induction ceremonies and the Hall of Fame game, which opens the NFL pre-season, and then again perhaps during Super Bowl week when the official inductee class for that year is announced, Mike Kelly, evp-marketing for Phillips-Van Heusen, said during an interview with NYSportsJournalism during the Fan’s Choice Class of 2011 launch event this past September.
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Support also includes print, Internet, in-arena and league and team platforms.
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The NBA has been running its own Xmas Day campaign, Ballin’ in a Christmas Wonderland, anchored by a 30-second spot featuring an array of NBA stars who are shown on courts adorned with holiday themes, played out to Normani singing a reimagined basketball rendition of the classic holiday song, Winter Wonderland.
NYSJ: DG: Social media is definitely a driver in getting our message, getting the word out about the game and growing the sport.

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The team took us into the Packers Hall of Fame and also a special archive area where they had notes, letters and play diagrams from Lombardi, which few people ever see.