This ain’t JV .
Late last season, PBR released the largest integrated campaign in its history, Vs, starring music icon and PBR fan Steven Tyler of Aerosmith fame.
Stephen Curry $74 million $30 million $44 million NBA 7.
Los Angeles Dodgers MLB $3B 14.

After two-year battle, he passed away on Dec.
The 48 sacks were the third most in the NFL in 2015.
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San Francisco Giants MLB $3B 23.
Boston Red Sox MLB $3B 17.
Chicago Bears NFL $3B 14.
Denver Broncos NFL $3B Source: Forbes By Barry Janoff January 22: It appears that even with the Pro Bowl and Super Bowl upcoming, the NFL is never too busy to sign a major marketing deal.
in 2021 to play in the MLB Little League Classic presented by Geico, according to MLB, the Major League Baseball Players Assn.
Houston Texans NFL $3B 20.

The company’s new holding company, Alphabet, was introduced to create greater brand clarity as well as operational efficiency, separating Google’s core business from its innovative initiatives, according to Tenet Partners.
In Beijing last summer, she helped guide the US women’s basketball team to a gold medal at the Summer Olympics.
Opening Day signals a new beginning, not only for the 30 Major League Baseball teams playing for their shot at a title, but for the millions of fans who will follow the 162-game journey – from Play ball!
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NYSJ: JS: No, not the commissioner.
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The NFL’s annual selection of the best college players in America takes place in Nashville this week and the reality is that every team needs to have a good draft.
Age can sometimes fray reflexes, but Fleury and Lundqvist remain two of the best at anticipating plays.
That figure is up from $3 billion last year.
New York Knicks NBA $4B 4.
1, will replace John Miller, who has been CMO for NBC Sports Group since February 2011.

Barcelona soccer $4B 9.
Kevin Durant $63 million $28 million $35 million NBA 8.
Manchester United soccer $3B 11.
The game, scheduled for Sunday, Aug.

Houston Texans NFL $3B 20.
Naomi Osaka tennis $37M 2.
The stadium has served as a model for soccer-specific stadiums in North America and will serve as the new home of the National Soccer Hall of Fame, which is scheduled to open on October 20 as part of a $40 million renovation to Toyota Stadium.
Tinsley agreed to terms with Utah on Thursday, according to TNT reporter David Aldridge.
Atlanta has an incredibly rich history in music, and it was important for us to draw inspiration for the EA Sports Bowl lineup directly from our host city, Randy Chase, senior director-marketing for EA Sports, said via the company.
Alex Morgan soccer $4M Highest-Paid Athletes 1.

Los Angeles Rams NFL $3B 12.
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New York Yankees MLB $5B 3.
Also included in the Coaches vs.

The only other outdoor game scheduled at this time for the 2014 campaign is the Bridgestone Winter Classic, to be played Jan.
We want to capitalize on that.
The deal takes effort in Q1.
Legends scheduled to be in attendance include Andre Dawson, Orlando Cepeda, Ferguson Jenkins, Gaylord Perry, Don Baylor, Steve Garvey and Jose Canseco.

Serena Williams tennis $36M 3.
Among those who signed the letter were Tom Brady, Drew Brees, Carson Wentz, Dak Prescott, Myles Garrett, Matthew Stafford, Alex Bregman, CC Sabathia, Baker Mayfield, Giancarlo Stanton, JJ Redick, Tobias Harris, Steve Kerr and Gregg Popovich.
LeBron James $88 million $28 million $60 million NBA 6.
They also registered top five rankings in opponent third down efficiency and opponent passer rating .